There are a lot of people who aspire to be self-employed and manage their own business, and those working in the field of nutrition are no exception.
Nutritionists and dietitians typically open up their own private practices that focus on nutritional counseling, workshops, and group classes, as well as consultation to organizations and businesses.
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Traits of a successful nutrition professional
Passion – This is a no-brainer, but * before a successful nutrition professional is one who is passionate about nutrition*. While a career in nutrition can differ considerably, and despite there are numerous areas to work in, whichever way you look, you are ultimately going to be talking about foods and drinks daily. Unless you really love what you do, you will soon lose interest in your practice.
The Eagerness to Learn – Nutrition is one of the most dynamic areas of science. Owing to ever-changing research, nutrition professionals need to be aware of even the slightest change and must be determined to stay ahead of the game.
Organized – nutrition professionals work alongside clients with diverse needs, which means organizational skills are a crucial quality. Nutrition also involves starting and finishing projects, for example, diet programs for clients. Nutrition practitioners must maintain careful records, stay ahead of administrative routine, and manage their time better.
People' s-Person – Nutrition is a people-oriented business, which is why nutrition professionals must enjoy collaborating with people of all backgrounds. They must also be good listeners and should have the ability to pay close attention to their concerns and goals.
Technical Skills – Technical know-how is a quality all nutrition professionals need. Working with equipment and tools, including calorimeters to assess metabolism, glucose meters to check blood sugar level, and bioelectric impedance machines to electrically measure body fat requires specific knowledge.
For a successful nutrition practice, having the qualities mentioned above is essential. In addition to that, having the right tips and tricks up your sleeve can also help grow your business.
As a self-employed nutrition professional, there are several steps you can take to ensure the success of your nutrition practice in 2020.
Create a professional online presence
Social media platforms such as Instagram, Facebook, and Twitter can be an excellent source for you to generate potential clients. Creating a website and a blog would also be great to establish your nutrition practice online. Even though it might take some time for you to master these sites, it will eventually be worth it.
Establish yourself as an expert, and make sure to adopt a professional image at all times – avoid talking about hot, controversial topics, and stay relevant to your nutrition practice.
Share your knowledge
Whether it is through leading workshops or blogging, sharing your expertise with a broader target audience will help you gain credibility and attract more potential clients. The more efficiently you do it, the better it will be for your business.
Get out of your comfort zone and get involved with professional groups, college groups, etc. This will not only help you make new connections but also to reconnect with former classmates and professors.
You should also spend some time networking – in person, on LinkedIn, and at conferences, workshops, etc. – with those who could recommend you to their own patients, friends, family, and associates.
Go farther than individual patients
To maximize the success of your nutrition practice in 2020, think of all the ways you can use your nutrition acumen. You may consider partnering with local businesses to conduct nutrition seminars for their workers as part of a corporate health initiative.
Similarly, you could also organize community education sessions or consult with school systems. One thing is for sure, when you take initiatives like these, you are more likely to get individual patients.
Invest in a way to stand out
It's common to find several professionals offering the same service, especially if you are in a medium or big-sized city. That's why it's essential to invest in something that will set you apart from the competition.
It can be a specialization, a methodology, a nutrition software, or an additional service that you provide your clients, and that will make you stand out compared to other nutritionists that work in the same region. Apart from drawing the attention of new clients that are searching for your service, it can also help you retain your current clients for longer.
Continue broadening your horizons
Diversifying and continuously educating yourself in the field of nutrition is a great way to improve your credibility, and thereby your client base. For instance, you could earn a certificate based on your areas of interest, like youth nutrition or weight management.
Following these steps will help you break barriers and go way beyond your current clientele.
Have you been using any of these tips? Do you know more useful strategies that could make your practice grow in 2020?