With over 2 billion active monthly users, Facebook is without a doubt one of the most widespread and powerful social media platforms out there. Your page is your online business presence on Facebook.
Similarly to face-to-face contact in a store, giving helpful and friendly customer service and having an overall positive feedback on your page, are a must for success. This can only be achieved through efficient Facebook page management.
Your aim should be to make it easy and quick for visitors to see and promptly respond to their messages and comments, with the help of features such as notifications.
Creating a Facebook page that will boost engagement, and thus boosting your nutrition practice with clients is not as simple as slapping a couple of aesthetic photos, a cheesy status, and expecting customers and leads to start rolling in. It’s much more complex than that.
If you overlook the importance of creating a Facebook with a detailed strategy to get noticed, liked, and interacted with, the possibility of actually generating leads and potential clients are pretty slim.
Luckily, with the following page management tips, you can significantly improve your results and benefit from an increased business activity.
Share your info
Let's start with some must haves on your Facebook page like the left side section. When people are looking for something on Facebook they will want to spend less then 30 seconds to find all the information they need. Thus, having the left side sections of your page organized is really important.
You should mention the location of your private practice, as many contacts as possible, how long is your practice running, your qualifications and specializations (if they apply) and a little description about you and your work. Just keep in mind what you would like to find in a professional Facebook page, try to do that and give it a little extra.
There are two primary kinds of Facebook page managers: those who post based on guesses as to what drives engagement, and others who take a look at Facebook’s insights to determine what really drives engagement.
Examining Facebook Insights will help you give your followers exactly what they want. For instance, if you notice that the posts with high-quality pictures have better engagement and reach as compared to those that contain plain text, then try removing the pictures to assess what happens.
Checking Insights basically helps businesses stay on track, regardless of what algorithmic changes Facebook makes.
Test and monitor your results
Vary the content of your posts not only makes your Facebook page more attractive and dynamic, but also helps you evaluate what works for your audience and has the best results.
You can diversify between surveys, nutrition tips and informative posts, and see what has more engagement, which post has led more visitors to your site or to contact you.
You can test different images, videos and giphs, and see which one has the best results. The idea is to focus on the content and formats that most captivate your followers.
Facebook provides data on the reach and interaction of your posts so you can manage your page with more strategy and less guessing.
Post with consistency
Being steady with your Facebook presence is critical for your relevancy. This doesn’t mean that you keep bombarding your followers with a bazillion posts every day. One post per day will do and also, make sure it has as solid influence as possible.
Keep in mind that Facebook posts need to be given time to filter out the News Feed before the next post can appear. Also remember that Facebook is quite quick to flag content as spam, which means if you post continuously, your posts may be deemed as spam.
Pick your featured likes
Liking other business Facebook pages can help you in building connections (and when they respond, it gives your business further exposure).
For example, you could create weekly threads with hot topics about nutrition research, recipes, recommendations. If you mention someone's work make sure to tag them or name them on references, that will not only show respect to your peers, but also will create a good relationship with other nutrition professionals and could lead to partnerships or them referencing you back in the future.
However, you may not want certain pages to be among the very first things that your followers see. Fortunately, you can manage, which pages you have liked to appear on your timeline. But why would you want to do this? You may wish to feature pages that are actually relevant to your nutrition practice. Or maybe you want to feature pages that you think will be of value to your clients.
To do that, go to your Admin Panel, choose Edit Page, and click Settings. Next, choose More and then select Featured. From there onwards you will be able to edit your featured likes.
Share links the right way
There are two key ways to share hyperlinks on Facebook. First, you can upload a picture straight to Facebook and add a link in the caption. Second, you can include a link to your post and allow it to populate with a picture and description from the article (this is referred to as the link-format by Facebook).
In case of the first option, the link doesn’t have much information or context – only what you offer. However, with the second option, additional information about the article pops up – the headline, a short snippet of the article and the site’s URL – plus any info you share in your update.
When combined, all these little pieces of information give the reader a better idea of whether the article is worth clicking or not.
Now that you know how you share them, you need to decide which ones you want to share. If you have consistency with the content you share you will attract the right audience. For example, if you are a diabetes or IBS specialised professional you can post research, recommendations and news about that topic.
That will allow people that are looking for information about that to find you. Assuming that they already have interest in the topic and if they like the information you are providing, they can become your clients much easily.
Calls to Action are extremely important if you want your visitors to stop and take action. If you want it, you got to ask for it.
Make it a point to always include a CTA, but avoid making it too salesy and pushy. Improved results won’t occur overnight, so make sure you are patient but consistent with your Facebook Page management efforts.
This technique is great for you to understand what your potential clients are looking for and with that information you can increase your content database. If potential clients become more and more interested by your work they will quickly become clients and you will have much more success in keeping them around.
Using Facebook, small business are able to self promote their services and reach an incredible number of clients.
These were the 7 tips that most of them have being putting into practice with visible positive outcomes.
Bare in mind that, although Facebook is an amazing platform to promote your business, results will not appear from day to night. Be patient, consistent and never give up. In time, you'll see the results of your hard work.
And when you do, let us know all about your journey.