Regardless of whether you are new to practicing nutrition or have been excelling at it for a while, it is never a bad time to squeeze in a top-notch nutrition blog that will help expand your audience.
Blogging is a great way to reach out to masses, build your brand, and market your services. But for that to happen, you will need to understand the basics of producing quality content that is both interesting and informative for your patients.
If you have no idea where to start or lack the direction, here are some steps that will help you get past that.
But first, why blog
Nutrition and food blogging can promote dietitians and their businesses, market their profession, spread nutrition messages, and allow real-time communication with consumers and clients. In addition to that, it allows Registered Dietitians (RDs) to disseminate appropriate and accurate dietary recommendations.
Before you get started, here are some key things you should know about your nutrition blog to be successful:
Word Count – Regardless of how well thought-out or informative your nutrition blog may be, if it lingers on and on, you will soon lose your reader’s attention. Instead, you should go for a length between 350 and 500 words. If a post is too lengthy, a better way is to divide it into various separate posts to grasp readers’ attention and give them an opportunity to come back to your site.
Blog Tone – Nutrition blogs should be written in a conversational tone. You want to draw in readers using personal stories and humor to make the content more relatable and fun. Keep it light-hearted, but don't overdo it.
Requirements – Keep in mind that giving patients information about nutrition is not something that can be taken lightly. You will be providing critical information about nutrition, which is why you will need to be thorough with your research, development, analysis, quotations, editing, and photography.
It is important to set a schedule and organize topics. Generate ideas by the time of year (cold weather, allergies, back to school), holidays, controversies and hot topics in the news, as well as personal stories.
Good sources for newsworthy topics include Nutrition and Culinary Consultants Health & Wellness Brief, Academy of Nutrition and Dietetics’ News Centre, Nutrition Entrepreneurs, and Food & Culinary.
Once you have jotted down your ideas, it might be necessary to outline structuring and organizing your thoughts.
Do your research
After outlining the post, start researching the topic, so statements and facts are scientifically supported. Credible sources include government websites, online journals, food boards, food magazines, nutrition textbooks, and reputable books like Food Lover’s Companion by Ron Herbst and Sharon Tyler.
Add compelling titles, and clear, colourful pictures
It is extremely crucial to grasp your potential patient’s attention instantly with an eye-catching header image and a quirky title that will tempt them to read your nutrition blog.
The title should be one that summarizes your post quickly and precisely and tells your audience exactly what they would be learning if they read your post. Instead of using a title like "Healthy foods to eat this winter," go for "Top 5 dietitian-approved winter foods you need to stock up on!”.
Put yourself in your readers’ shoes. Think about which titles you would ignore and which titles will succeed in grabbing your attention. On top of that, use creative personal or stock photos that are in focus, clear and uncluttered (without a lot of text in the background).
If you are posting a recipe or any other nutrition content from another source without permission from the original owner, you will be violating the copyright law. What you can do is link the author and recipe title to its original website.
If you are a nutrition professional who comes up with your own recipes, it is advisable that you test them out before posting. This will help confirm the ingredients weight, consistency, serving size, and taste.
If you regularly develop your recipes, it is best to invest in a nutrient analysis software. This will help ensure that your patients are never misguided.
Do you already have a blog or are thinking about creating one?