6 steps to starting your own nutrition blog

Regardless of whether you are new to practicing nutrition or have been excelling at it for a while, it is never a bad time to squeeze in a top-notch nutrition blog that will help expand your audience.

Blogging is a great way to reach out to the masses, build your brand, and market your services. But for that to happen, you will need to understand the basics of producing quality content that is both interesting and informative for your patients.

First things first, you should start by creating your own nutrition blog! You can check our article with the best platforms for you to create your blog, which will definitely help you in this mission.

If you already have a blog but have no idea where to begin or lack direction, here are some steps to help you get past that.

But first, why blog

Nutrition and food blogging can promote dietitians and their practices, market their profession, spread nutrition messages, and allow real-time communication with consumers and clients. In addition to that, it will enable Registered Dietitians (RDs) to disseminate appropriate and accurate dietary recommendations.

Blogging basics

Before you get started, here are some key things you should know about your nutrition blog to be successful:

  • Word Count – Regardless of how well-thought-out or informative your nutrition blog maybe if it lingers on and on, you will soon lose your reader’s attention. Instead, you should go for a length between 350 and 500 words. If a post is too lengthy, it is better to divide it into various separate posts to grasp readers’ attention and allow them to come back to your site.

  • Blog Tone – Nutrition blogs should be written in a conversational tone. You want to draw in readers using personal stories and humor to make the content more relatable and fun. Keep it light-hearted, but don't overdo it.

  • Requirements – Keep in mind that giving patients information about nutrition cannot be taken lightly. You will be providing critical information about nutrition, which is why you will need to be thorough with your research, development, analysis, quotations, editing, and photography.

Generate ideas

It is important to set a schedule and organize topics. Generate ideas by the time of year (cold weather, allergies, back to school), holidays, controversies, and hot topics in the news, as well as personal stories.

Good sources for newsworthy topics include Nutrition and Culinary Consultants Health & Wellness Brief, Academy of Nutrition and Dietetics’ News Centre, Nutrition Entrepreneurs, and Food & Culinary.

Once you have jotted down your ideas, it might be necessary to outline structuring and organizing your thoughts.

Do your research

After outlining the post, start researching the topic, so statements and facts are scientifically supported. Credible sources include government websites, online journals, food boards, food magazines, nutrition textbooks, and reputable books like Food Lover’s Companion by Ron Herbst and Sharon Tyler.

Add compelling titles and clear, colorful pictures

It is extremely crucial to instantly grasp your potential patient’s attention with an eye-catching header image and a quirky title that will tempt them to read your nutrition blog.

The title should summarize your post quickly and precisely and tells your audience exactly what they would be learning if they read your post. Instead of using a title like "Healthy foods to eat this winter," go for "Top 5 dietitian-approved winter foods you need to stock up on!”.

Put yourself in your readers’ shoes. Think about which titles you would ignore and which titles will succeed in grabbing your attention. On top of that, use creative personal or stock photos in focus, clear and uncluttered (without a lot of text in the background). You can get great images on sites like Pexels, Stocksnap or Unsplash and also a brand new one Pikwizard.

Post

If you post a recipe or any other nutrition content from another source without permission from the original owner, you will violate copyright law. What you can do is link the author and recipe title to its original website.

If you are a nutrition professional who comes up with your own recipes, it is advisable that you test them out before posting. This will help confirm the ingredients' weight, consistency, serving size, and taste.

If you regularly develop your recipes, it is best to invest in software for dietitians. This will help ensure that your patients are never misguided.

What is the best platform for you to create your blog?

There are many options, so we’ve laid out what you should be paying attention to when deciding which platform to choose.

Nutrium
personal
page
Word
press
Wix Contentful Ghost
Support FAQ, online support
and
e-mail
FAQ, forum
and Slack
FAQ, blog
and e-mail
FAQ, forum,
blog and e-mail
FAQ, forum,
blog and e-mail
Personalization Some options Many options Many options Some options Few options
Additional
features
Recipe builder
intutive
editor
Optimised
for SEO
Optimised for
SEO and intuitive
editor
Optimised for
mobile apps
Possibility to
schedule posts
Prices Free with
Nutrium
Check here Check here Check here Check here
Free trial Free trial Free version Free version Free trial Free trial


Do you already have a blog, or are you thinking about creating one?

If you can, sign up for Nutrium, which offers you a complete blogging and recipe sharing platform. Check here more about it.