It doesn't matter if you are only starting or you already have your own nutrition practice well established, it's never too late to spice things up a bit and start thinking how to attract more patients. In order to have a successful practice, apart from dedication and passion, you also need to keep strategizing ways to promote your services to attract more people and to gain your patients loyalty.
That's why, we have chosen some tips to help promote your services in an efficient way and make your nutrition practice stand out!
First of all, scan through your ethical code
Before you start promoting, it is very important to know the ethical code that regulates your profession. It is crucial to keep up-to-date with the regulations and conducts recommended by your regulator, not only to know how to proceed towards your patients, but also towards your colleagues. By knowing your profession code of ethics, you can avoid inappropriate advertising and consequently a sanction from the regulator.
If you haven't started yet, now is the right time to start promoting your services online. Start promoting your nutrition practice online. People are increasingly searching for informations online, why not give them high-quality information? Nowadays is fundamental to be present in social media so your patients can easily find you. On that note, have a trustable website, easy to use, in which your patients can quickly find your contacts and the information they actually need. Your website also needs to be responsive, so your patients can access it in any mobile device, tablet or smartphone.
Since having a good website is not enough, you can optimize your website's rankings by using internet marketing strategies such as SEO - Search Engine Optimization. This allows your website to be feature among the first organic results in any search engine, therefore there is no need for any financial investment.
Web search engines consider multiple ranking factors such as: use of keywords in the content of your website/blog (just don't over do it); keeping your website always updated; the length of your posts; links to well known websites. Meanwhile just remember: keeping your website/blog constantly updated, with relevant and interesting content is the most effective way to rise in the ranking.
Chose at least one social network
Being in social media is absolutely required! It is an easy and effective way to get closer to your patients. Regardless of the social network you choose, create an institutional page for you nutrition practice or your clinic and feed your website with interesting content. The ideal here is to update all of your social networks constantly, and with topics related to your target audience, such as healthy eating tips, recipes and motivational posts. This will allow you to keep a closer relationship with your patients.
As referred above, not only is important to be active on social media, but mostly to have updated and attractive content to offer your patients. With interesting content, some keywords and little to no investment, people will start getting interested and they will remember you. You can go further and seek professional help, an agency or even someone specialized in digital marketing. Soon, we will post an article regarding how you can use Facebook to promote you nutrition practice.
Build a strong brand
Having a strong and trusty brand, known by the public is the goal to any company in any sector. Since your services require a great deal of trust from your patients is important to always try to exceed their expectations, investing in good client service at every moment and with all your employees (if you have any). Always manage to maintain a good relationship and good communication with your patients.
Moreover, you should take care and promote your brand by making visit cards, flyers and many other stationery products, in websites and in social networks. If you don't have a logo or a visual identity is always a good option to search for a visual communication agency or a designer who can provide that service to you.
Invest in a good client service and relationship
Keeping a good relationship with your patients is what will make them remember you and your service every time they need it or whenever they have to recommend it.
A reminder prior to the appointment or sending your patient a message after the appointment just to check up on them and ask if they have any doubt or if they are following your recommendations at all, is a good way to improve your bond and to exceed their expectations.
Another simple tip to improve the relationship with your patients is to register their e-mails and send them newsletters with useful information, birthday cards, tips and so on. By having a specialized relationship with your patients, they will have a better experience and recommend you to other people.
Have you already used any of this tips in your nutrition practice?
Let us know in the comment section below :)